Choosing the platform for growth and greater prosperity
As Vice President of Outcome-Based Funding at Quantela Inc., Ed Olsen has made it his mission to find and fund environmental, social and governance (ESG) projects that can use technology to deliver greater savings and generate revenue. Olsen can offer Quantela’s SMART CITY stack of technologies that work together for that very purpose, helping cities create better outcomes for their citizens with self-sustaining initiatives that don’t require significant capital outlay and ultimately pay for themselves (and then some). These solutions include smart lighting and parking, Wi-Fi activation, digital signage, and safety and security.
“For most cities facing straining budgets and reduced resources, you need solutions that can help manage and pay for themselves,” says Olsen. “You need to be able to provide essential services and support local businesses. And you have to do so at a low entry cost.”
Erie, Pennsylvania was an ideal city to take advantage of such solutions. In addition to its 98,000 residents in the city and a total of 400,000 people in the surrounding region, Erie also plays host to at least 30 events a year that collectively attract just as many people to the area. From the arts and outdoor activities on the Great Lakes to sporting events and expeditions through its wine country, Erie was ripe with opportunities for revenue generation.
When Quantela needed to find the right Wi-Fi portal partner, they turned to Kloudspot and its flexible Situational Awareness and Analytics Platform to deliver the ‘position-as-a-service’ features needed to realize Erie’s SMART CITY potential. “Kloudspot’s Platform adds additional value to our Quantela 2.0 SMART CITY urban services solution and for the City of Erie,” he says.
“With Kloudspot, we can do much more than deliver Wi-Fi services and traditional digital advertising programs. We can localize news and weather, which are both monetizable for ad revenue. We can serve real-time offers from nearby businesses. We can link to the city’s website and enable everything from safety alerts to payment for city services such as waste and recycling. All of this will pay back the tech investment and create revenue streams for the city itself.”
A smarter, safer, more equitable community
Building on Kloudspot’s breakthrough Situational Awareness and Analytics platform, Quantela and Erie successfully soft launched the first phase of its SMART CITY program in July, 2020 with ten access points in the downtown area. Kloudspot’s technology is enabling Erie to provide the community essential COVID-19 updates, give access to the city’s essential services, and drive sales for local shops and restaurants when they need them most. When people sign into the Wi-Fi, they are greeted with far more than a simple opt-in; they’re given a broad experience that enables users to receive highly targeted information and localized offers.
Quantela, leveraging Kloudspot’s platform, created Erie’s Smart Business Initiative which gives businesses the opportunity to offer promotions that are time- and place-based. Olsen describes a lunchtime offer scenario:
“Say you log in around noon. You might be greeted with a message saying that right across the street is a two-for-one lunch deal. It’s all based on the time of day and the location of the user. Our combined SMART CITY solutions serves up relevant, real-time opportunities weighted by where you are and what time of day it is.”
Amid the coronavirus pandemic, the SMART CITY deployment couldn’t have been more timely, as the system is used to disseminate critical updates about COVID-19 related policies for Erie. Over time, in use with the city’s camera and sensor technologies, the solution will also empower Erie’s crisis management teams to more effectively monitor, collaborate, educate, contain and predict the spread of the virus.
“Cities that have invested in smart technologies are in a much better position to not only plan and make decisions during the current pandemic, but also to be prepared for the next big scenario,” says Olsen. “Investing in having good safety and security in place, to have sensors that can monitor your public environments in more productive ways, is key to better outcomes. The challenge cities too often have is that when they need tech the most, there aren’t the budgets to react. Quantela, together with Kloudspot, have the ability to help Erie react now, and get out and front of future challenges.”
Flexible technology, responsive partnership
Kloudspot’s flexible solutions will be key to Erie’s success. The platform’s open architecture makes it easy to integrate with other technologies in the SMART CITY stack, but also makes it easy to leverage alongside a city’s existing infrastructure. What’s more, it’s easy to operationalize and manage for oft-stretched city IT teams.
“Cities need something you don’t have to set up every morning!” asserts Olsen. “They often have less money and fewer resources to work with than an enterprise might. We have to be able to optimize the operational side for their success – which is where Quantela and Kloudspot’s robust, but intuitive dashboards win the day.”
Agility from Kloudspot’s people has also been instrumental, Olsen believes. “It’s the whole Kloudspot package: great tech and a very savvy team, from the executive leadership down to the developers. Other companies can take too long to react to customers’ needs. We can’t have that. We need to be able to react to customer needs that many times require quick changes and customizations. With Kloudspot, I can call with an idea and we are able to brainstorm, adjust, react, and have the right people in place. They’re terrific to work with.”
He adds, “This is not ‘your dad’s onboarding platform.’ We want the ability to give customers, whether it’s a thriving city or another large complex, the ability to provide high-value engagement and information. Kloudspot delivers that.”
Making an impact now and tomorrow
Erie’s SMART CITY program soft launched in July, 2020 and will continue to roll out to 170 access points across the city. Despite no large-scale promotion, the deployment has already demonstrated tremendous impact, including users regularly staying logged in online as long as 45 minutes.
On the back of its early success, Quantela and the City of Erie plan to begin a large-scale campaign to promote the Wi-Fi portal and its small business initiatives. At the same time, they are in talks with several large, cornerstone local sponsors from large local companies to the national iHeartRadio network.
Ed Olsen sees the success and momentum to date with Quantela and Kloudspot as a sign of not only future positive outcomes for Erie, but other mid-tier cities nationwide.
“Erie is a model Smart City,” Olsen contends. “They’re helping us change the dynamic of how cities communicate with citizens, provide connectivity to Opportunity Zones, and evolve this experience for greater, two-way communication and engagement with citizens. Quantela and Kloudspot are helping to make that all possible.”
